About TABOO
A boutique brand conceived in Cairo
Considerable effort and dedication have been invested in creating a genuine perfume that reflects the maturity of modern society’s tastes.
Collaborating with established perfumers from the industry is crucial to consistently achieving unique accords. The creation process of each Taboo perfume begins with an idea, a concept that carries the expression of a specific emotion.
Together with the perfumer, we develop this concept, paying special attention to special notes and selecting the highest quality ingredients.
The distinctive character of the new Taboo Fragrances is enhanced by a minimalist and refined design, which evokes the simplicity of the containers used by the perfumer in the laboratory, reinterpreting them into a luxury object. A tribute to the perfumer’s creation, presented in an honest and transparent manner.
Emotions of a memory
Taboo represented for many Egyptians one of the few luxury products they had access to. However, for the children of that era, Taboo was more than that it was the scent of their memories.
A memory, like a kiss on the forehead and a caress, the rustle of an evening dress, the diffuse light of a bedside lamp, and somewhere among the boxes of colored powders, the hairbrush and the scattered jewelry on the dresser in the large bedroom, that mysterious bottle shining.
Fragments of past moments with no particular significance, but which make up the richness of a life. How many such moments are left forgotten in a corner of the mind?
But how precious they become when we remember them, when, in an instant, we become children again and watch our parents getting ready for a party with fascination and excitement.
Fabrication
After finalizing the formula, our perfumers blend oils from around the world to produce the Taboo essences, which are created under the attentive supervision of the perfumer.
This is followed by a long and delicate process of maturation and maceration to transform the essences into eau de parfum, with the final production taking place here in Cairo.
